Some of these tools are free and some cost very little money. Also there are other tools we use such as Photoshop, Dreamweaver, and a whole bunch of other tools as well, but these are the most essential tools that we like to use frequently.

Aweber (Autoresponder/Email List)

Having and building an email list is one of the most if not the most important thing/asset in your online business. Being able to send an email about your new products and services can create instant sales overnight.

If you’re not building an email list then you not going to get far in Internet Marketing. Aweber is one of the best Autoresponder services online. They are very reliable and provide a quality service for a quality price.

The deliverability rates are just amazing. Their email filters are rock solid to make sure your emails get sent to the subscriber, and they have fantastic support also.

Link: www.aweber.com
Type:  Web Application (works in all web browsers)
Price: $19 per month

Snagit - Screen Capture Tool

Snagit allows you to capture anything on a website, for example you can capture a screenshot of a webpage, graphics etc. We use this tool a lot to capture graphics quickly, or capture some results for a client.

Here are a few more things that Snagit can do:

• Take a photo of your computer screen, including long webpages.
• Create quick demo videos to share with anyone.
• Enhance images with stamps, text, and effects.
• Organize your screen captures with easy auto-storing and tagging features.
• Share your images and videos to presentations, social media sites, and more.

So below I have listed the essential tools we use at Overcome Marketing and my other SEO business.

Some tools we use are free, and some are paid but you will find some great tools that will help you cut out time and grow your business too. In no particular order.

Gmail – (Email Management)

We use Gmail in our business for our main email client. We set up emails such as info@yourdomain.com and forward them all to our Gmail account for easy management. Gmail is fantastic for organizing your emails for example:

You can Filter your emails into sub-folders, so if you receive lots of daily promotional emails with your personal emails then you can put them into sub-folders and just check them every 2 days or so leaving you more productive.

Gmail also offers great SPAM protection. So if you receive lots of spam complaints Gmail will know next time to send that email into the spam folder. Leaving you to focus on the emails that you need to read.

Link: www.Gmail.com
Type:  Web Application (works in all web browsers)
Price: Free

Basecamp – (Project Management)

Basecamp is what I use to organize all projects and task’s that I do on a day-to-day basis. If you have outsources or in-house staff then you can control what needs to be done and when with this powerful project management system.

You can share ideas, and you can also add members that are only working on that particular project so other outsource workers or staff can’t see that project. I really love this tool and use it every day to get things done quickly and easily.

Link: www.basecamphq.com
Type: Web App (Works on all browsers and mobile devices)
Price: From $24/month

Dropbox – Backup Files and Share

Dropbox is a great for backing your files automatically without worrying about it. The way it works is you have a folder on your desktop called Dropbox and any file, or folder ect… that you put into it they will be automatically sync all the files in what’s called a icloud on the Dropbox server without you doing anything.

You can also share files with multiple computers and if you were to use another computer with the Dropbox file on there as well you can access all the updated files from that computer.

We use this tool a lot in our business and you get around 2GB of storage free

Link: www.dropbox.com
Type: Web App
Price: 2GB storage Free (Other Storage options available at cheap prices)

Contact Me – Contact Management System

Contact Me is fantastic if you want to track leads or build very complex forms for you website then this is the tool to use. We use Contact Me for our clients and it tracks all the leads and dates of submissions ect… keeping your inbox free and keeping it very organised.

You can manage all your business contacts and create to do lists for those contact too. We also have it on our mobile devices so we can keep track of the leads at a click of a button.

Link: www.ContactMe.com
Type: Web App
Price: Free (Other Packages Available from $3.95 a month)

Graphics River has thousands of high quality images for dirt cheap prices. All images are High Resolution and you’re not just limited to graphics either. Just look at what Graphics River has:

• Print Templates
• Vectors
• Icons
• Presentation Slides
• Fonts
• Web Elements
• Logos
• T-Shirt Designs.
• Much More.

Filezilla – FTP File Transfer

To get your website online for everyone to see you first need to transfer your website files to the world-wide web. We use Filezilla to upload our website files to the web. It’s easy to use and it’s free.

Link: www.filezilla.com
Type: Desktop App
Price: Free

Skype – Free Internet Calls

Skype is great to connect with friends overseas for communication. You can use chat, or video calling. You will need a camera and a microphone to use video calling though.

I have a list of contacts for different areas for example. I have a folder for all internet marketing related and so on. Skype is free but you can purchase Skype credits that will allow you to do more things.

If you’re doing outsourcing interviews with people from different countries then the call rates are extremely low compared to the normal rates.

Link: www.skype.com
Type: Desktop App
Price: Free & Paid

Market Samurai - Keyword Research

This has to be one of best tools I like to use when it comes to competition analysis and keyword research. For me there is no better software then Market Samurai out there today.

I have purchased and paid a monthly fee to use lots of other keyword research software and online tools but the noble samurai team who created this are always updating it and giving  you all the latest information to stay ahead of your competitors.

Here are just some of what this software can do:

• What markets are worth targeting;
• What markets are worth avoiding;
• Which keywords you should focus on for fast results;
• Which keywords should be avoided;
• Which markets have weak competition;
• Which markets show impossible levels of competition;
• What are the chances of achieving front-page rankings for a keyword;
• What topics you should write articles on for your website;
• Where to find quality backlinks;
• How many backlinks you need;
• What quality backlinks you need;
• How to determine the quality of a page for a backlink;
• …and so much more!

Camtasia – Video Screen Recording

Camtasia is a video recording software that records what you do on your screen. It’s fantastic for creating information products. You can:

• Record PowerPoint presentations, websites, webcams, and software demos easily
• Edit screencasts to perfection by cutting, splicing, adding transitions, and captions
• Produce your video in many formats, or share to YouTube or Screencast.com

Optimize Press – Create Sales Pages and Squeeze Pages

I Love Optimize Press. Optimize Press allows you to create stunning squeeze pages and Salespages that convert. Optimize Press also allows you to build membership sites and drip content on day or monthly basis automatically.

I use Optimize Press now for most of my squeeze pages and salespages. Here are just some of the things that you can do with Optimize Press:

• There are 10 built-in squeeze page designs.
• Optimized autoresponder integration. (works with all major services)
• Step by step page builder.
• You can add bonuses and one-time offer pages.
• Build Private Membership Sites.
• And so much more.

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I hope you gain as much out of this video as I have… talk soon

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When people want to start an online business they seem to !!STOP!! Because they have no idea on how to create a website and professional graphics. Now it was ok for me because I am a web designer and I can create websites to suite my needs, and my projects.

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Regards’

Daniel Howard