Overcome Marketing With Daniel Howard - Building your information product business, And pushing forward with MASSIVE Momentum

Following from the last post, where I shared the marketing funnel that I have planned this year. And to follow a PROVEN system that blows all the other models out of the sky.

Let me explain!!!

This post is a little long, but stick around because there is some really great content here… So don’t miss it

If you’re in the business of selling information products, then you know that you have to find out what people want in your marketplace, and then basically create a product that solves that urgent solution and then sell it to them, easy right

Well you would yet again find out what people wanted, and then sell it to them again.

And you end up going around in this circle that repeats itself again, and again till you end up with 5, 10, or 20 products that solve different solutions, and end up requiring allot of your time driving traffic to all these products.

Now lots of marketers are doing this exact system, and that’s great, and are making lots of money doing it too.

BUT the problem with that model is that you end up spending all your time in product development, and not so much time on the marketing side, and not focusing on requiring news leads and turning those leads into customers, and then into repeat customers that enter your continuity programs and buy your high back end products that increase in price and value.

You can’t do that because you are always creating content like, new EBooks, new videos etc to sell to them…

You see people are using the basic business model every time which is:

• Find a group of people that have an urgent problem and are willing to spend money for it
• And then they create a product that solves that problem
• Then they package that product in a way that it converts into sales.
• Then drive traffic to the sales page and repeat the process over and over again

This is a great way to make money online, and I see so many people doing it, and that’s fantastic…

BUT what if there were a better way to create products that increases in value and creating systems that give you leverage and scale in your business

Now it’s hard if you’re a one man team, to keep creating these products, and not doing much marketing as well not having checklists, and processes in your business that make you can step away from your business and give you extra time doing marketing.

So instead of creating product after product you want focus on going deeper not wider, and creating a sales funnel instead.

So what do I mean…?

Well with a sales funnel, you have 1 entry point to your sales funnel – and that is your squeeze page and then you have another entry point to your low price high value product, which then goes to your continuity program. And through to your high value back end products that increase in value and price.

And instead of spending your entire time creating product after product and driving all your traffic to your 10 products that you never had time to test, track, and do more marketing to those 10 or more different products. You now just drive all your traffic to 1 sales funnel.

So all the people that opt-in went to 1 special offer, and then went to your other special offers that increased in value and price

if the people didn’t buy your product, then they get put on what’s called a auto responder follow-up sequence where they  start to receive some really cool content, that drive them back in your sales funnel and to buy your low price high value product.

if they bought that product and didn’t enter your continuity program then guess what they get put on another auto responder sequence for your continuity program until they join that and when they joined that you then offer your high ticked back end products.

Now by refining that 1 sales funnel you can increase your conversions, your retention rates and spend more time at refining that 1 sales funnel and making it better. than spending all your time driving traffic and tracking, and testing and so on, on 10 different sales pages, that don’t connect and are all over the Internet where they can’t be reached.